Department of Business Administration

MBA Director’s message

The business world is becoming increasingly global, and business education is reflecting this trend. Business education is evolving rapidly to keep pace with the changing needs of the business world and the broader society. I am honored to introduce Uttara University’s MBA and EMBA Programs, with a steadfast objective of forming responsible leaders.

In addition to having a solid grasp of business technology, UU MBA and EMBA students also possess strong leadership and communication abilities, a profound understanding of social responsibility and ethics, and a global perspective.

Our MBA and EMBA programs are tailored to meet the diverse requirements and goals of our learners. Our curriculum is regularly updated to provide our students with the skills, knowledge, and mindset needed to thrive in the modern global market. As our instructors stay current with industry developments, they often adapt the course material and delivery to the unique requirements of various business sectors, bringing a wealth of expertise and knowledge to the classroom.

The UU MBA and EMBA programs emphasize the overall development of students while fostering teamwork, creativity, and personal growth. To help our students learn and gain life experiences, we encourage participation in extracurricular activities, training, and other out-of-school programs. Through group learning, students gain a deeper understanding of their classmates, which paves the way for their comprehension of the emotional domain. Our state-of-the-art facilities, which rank among the best in Bangladesh for business schools, are designed to foster intellectual development, social connection, and professional advancement in a nurturing learning environment.

We are also proud of our network of alumni who work for reputable organizations across various industries. They serve as a testament to the quality of education and preparation our students receive at our institution.

I would like to extend an invitation to you to enroll in the UU MBA and EMBA Programs. We are excited to work with you to help you achieve your professional goals.

Join the UU MBA and EMBA Programs to change your future.

Dr. Mohammad Zahidul Islam

Assistant Professor & Director

MBA & EMBA Program, School Of Business

Uttara University

BBA Director’s message

Our BBA programs are tailored to create business managers and leaders who can excel in various challenging roles in both national and international work environments. We nurture an ecosystem of student-centric and industry-focused curricula and teaching methods. Thus, the curriculum is compatible with global business education systems and customized to meet the nation's needs.

Additionally, our programs aim to equip our graduates with the latest business technologies and research tools to navigate global and regional digital business trends.

The School of Business at Uttara University employs competitive teaching methods to facilitate learning opportunities for our students. The faculty members of the business school have diverse academic backgrounds and advanced degrees from institutions both at home and abroad. We also have a resourceful library with a wealth of printed books, eBooks, and journals to keep abreast of the latest developments in knowledge. Moreover, we strive to maintain a connection between industries and the business school, enhancing our students’ access to job markets. We focus on adding value to our students to increase their employability in the current job market. Lastly, this is a prominent school where students can learn and enjoy their time on campus.

Dr. Soeb Md Shoayeb Noman

Assistant Professor and Director

BBA Program, School Of Business

Uttara University

Department Overview

In 2003, our university took a significant step forward in its commitment to providing cutting-edge education and preparing students for the rapidly evolving world of business by establishing the Department of Business Administration. With a vision to cultivate future leaders, innovators, and entrepreneurs, the department embarked on a journey that would shape the landscape of business education for years to come.

The Department of Business quickly gained recognition from its humble beginnings for its innovative curriculum, distinguished faculty, and commitment to excellence. Drawing upon the expertise of seasoned professionals and scholars, the department designed programs that combined theoretical knowledge with practical experience, equipping students with the skills and insights needed to thrive in the dynamic business environment. Along with classroom lectures, students participate in various co-curricular activities that help them develop skills crucial for succeeding in the job market and functioning as valuable members of society.

Offering a range of undergraduate and graduate programs, including Bachelor of Business Administration (BBA), Master of Business Administration (MBA), and Executive MBA, the department provides students with a comprehensive understanding of business principles and practices. Students develop essential skills in management, finance, marketing, operations, and strategic planning, preparing them for successful careers in diverse fields of business. As the years passed, the Department of Business Administration continued to expand its offerings through experiential learning opportunities, industry partnerships, and cutting-edge research initiatives, remaining steadfast in its mission to foster a culture of academic excellence, creativity, and ethical leadership.

One of the distinctive features of the Department of Business Administration is its Innovation and Incubation Lab, dedicated to fostering entrepreneurship and innovation among students. This lab serves as a hub for creativity, collaboration, and experimentation, providing students with resources, mentorship, and networking opportunities to turn their business ideas into viable ventures. Through workshops, seminars, and hands-on projects, students gain practical experience in business development, market analysis, product prototyping, and startup management, empowering them to become future leaders and innovators in the business world. Over the years, the Department of Business Administration has produced countless alumni who have gone on to make significant contributions to the business world, leading multinational corporations, launching successful startups, and driving innovation in their respective fields. Their success stands as a testament to the quality of education and mentorship provided by the department.

Today, as we continue to navigate the complexities of the modern business landscape, we remain committed to upholding the department's legacy of excellence, innovation, and leadership, ensuring that our students are prepared to meet the challenges and opportunities of the future head-on.

Vision

To be a leading business department of students’ preferred choice in the South Asian Region through high-quality business education, research excellence, and collaboration with national and international stakeholders.

Mission

  • Offering business-related programs that will enrich the knowledge, skills, attitudes, and perspectives of our students to succeed in a highly competitive national and global marketplace.
  • Using effective teaching and learning strategies in a blended learning environment and placing students in corporate settings for practical-based learning, internships, and preparing students for rapidly evolving business careers.
  • Developing ethically conscious business and civic leaders who will be critical thinkers, socially responsible, and effective problem solvers.
  • Motivating high-quality research that addresses real-world business issues.
  • Conducting quality programs with relevant and reputable institutes and organizations for mutual benefits.

What expertise do we build up?

UU business school builds expertise across various domains crucial for success in the corporate world and beyond. Here are some key areas our school focuses on developing expertise:

Management and Leadership: UU business school cultivates leadership qualities and management skills essential for effectively leading teams and organizations. This includes strategic planning, decision-making, communication, conflict resolution, and team building.

Finance and Accounting: Our school gains an understanding of financial principles. Provide expertise in financial analysis, investment strategies, budgeting, risk management, and accounting principles necessary for sound financial decision-making.

Marketing and Brand Management: Our school develops expertise in the Marketing field, which involves understanding consumer behavior, market research, branding strategies, advertising, digital marketing, and product development. We equip students with the skills to create and implement effective marketing campaigns.

Entrepreneurship and Innovation: In the recent past, our school has been actively fostering an entrepreneurial mindset by providing expertise in identifying opportunities, developing business plans, and navigating the challenges of starting and growing a business. We are also focusing on promoting innovation and creativity.

Business Ethics and Corporate Social Responsibility (CSR): Ethics and CSR are integral parts of modern business practices. Our school emphasizes the importance of ethical decision-making, sustainability, corporate governance, and social responsibility in business operations. A new curriculum has been introduced focusing on this area.

Communication and Presentation Skills: Effective communication is crucial in business. Our school helps students develop strong communication skills, including public speaking, writing, negotiation, and interpersonal communication.

Objectives

The overall objectives of the Department of Business Administration are to develop the student’s intellectual capacity, executive personality, and managerial and entrepreneurial skills in a way that enables them to be leaders in different private and public sectors.

Unique selling points or distinguishing features
  • A large number of faculty members have PhD degrees, experience working at overseas universities, and trained in foreign countries.
  • Faculty members are highly student-friendly
  • Weekend MBA program for executives
  • OBE curriculum
  • International Advisory Board
  • Innovation and Incubation lab
  • Monthly research colloquium for faculty development

Uttara University offers all the courses of study primarily in English. Teachers provide instruction to students in the classroom in English. English is also widely used as a medium of communication among the faculties, students, and administrative officials.

Graduate

1. Master of Business Administration (MBA) (2 years)

2. Executive Master of Business Administration (EMBA)

Undergraduate

Bachelor of Business Administration (BBA)

Description of the Undergraduate Program

Bachelor of Business Administration (BBA)

This is a 140-credit-hour program. We offer non-credit courses as well. There are a total of 45 courses in this program, including an internship/project. A viva voce is held at the end of each academic year. This program includes GED courses, business core courses, integrated (capstone), major, and minor courses. The program lasts for four years and prepares students for their desired fields in business. It helps students understand their rights and exercise them responsibly. The faculty members guide students toward becoming empowered individuals.

Why should you choose to study BBA at Uttara University?

There are several compelling reasons why a student might choose to pursue a Bachelor of Business Administration (BBA) program:

  • A BBA program covers a wide range of business-related subjects such as accounting, finance, marketing, management, and Management Information Systems (MIS). This breadth of knowledge equips students with versatile skills that are applicable across various industries and sectors.
  • A BBA degree opens doors to diverse career opportunities in fields such as finance, consulting, marketing, human resources, entrepreneurship, and more. Graduates can pursue roles in both corporate and non-profit organizations or even start their own businesses.
  • BBA programs often emphasize practical learning experiences such as case studies, internships, group projects, and simulations. These hands-on experiences help students develop critical thinking, problem-solving, communication, and teamwork skills that are highly valued in the workplace.
  • BBA programs provide students with opportunities to connect with industry professionals, alumni, and fellow students through networking events, guest lectures, career fairs, and internships. Building a strong professional network can lead to valuable mentorship relationships, job opportunities, and career advancement.
  • In today's interconnected world, businesses operate on a global scale. Many BBA programs offer courses or study abroad opportunities that expose students to international business practices, cultures, and markets, preparing them for careers in a globalized economy.
  • A BBA degree can serve as a solid foundation for further education, such as pursuing a Master of Business Administration (MBA) or other advanced degrees. BBA programs offer specialized tracks or concentrations that allow students to focus on specific areas of interest before pursuing graduate studies.
  • Beyond academic and career-related benefits, a BBA program can contribute to students' personal and professional growth. It challenges them to think critically, adapt to change, and develop leadership qualities, ultimately preparing them to become ethical and responsible business leaders in society.

Overall, choosing a Bachelor of Business Administration program provides students with a solid foundation for a successful and rewarding career in the dynamic and ever-evolving world of business.

Program Educational Objectives

The educational objectives are to ensure that the graduates are fundamentally solid, practical, dependable, collaborative, and professional and four to five years after graduation. The successful graduates will be able to:

PEO1: identify, analyze, and solve problems and function as skilled managers to respond to changing environment in a social and global context;

PEO2: demonstrate professional and personal leadership in their workspace and the society and effective collaboration and communication in the dynamic/changing work environment and beyond;

PEO3: utilize formal and informal learning opportunities to maintain and enhance technical excellence and professional growth;

PEO4: enhance the commitment to the values of social responsibility, legal and ethical principles, and corporate governance as a global citizen;

PEO5: embed attitude and aptitude to adapt to dynamic business environment and lifelong learning skills;

PEO6: use state-of-the-art IT Tools for data analysis, documentation, and presentation of information in a meaningful manner.

Program Learning Outcomes (PLOs)

At the time of graduation students will achieve the ability to:

The educational objectives are to ensure that the graduates are fundamentally solid, practical, dependable, collaborative, and professional and four to five years after graduation. The successful graduates will be able to:

PLO1: recognize the need for and develop strong emotional, social, and modern technological aptitude and skills to be a lifelong learner;

PLO2: identify, formulate, and solve complex business problems by applying the acquired knowledge and skills;

PLO3: recognize ethical and professional responsibilities in economic, environmental, and societal contexts;

PLO4: apply acquired and new knowledge necessary for the professional attitudes using appropriate learning strategies and exhibit entrepreneurial skills, necessary to implement new business ideas innovatively;

PLO5: demonstrate professional and personal leadership in their workspace and the society and effective collaboration and communication in the work environment and beyond

Description of the Graduate Program

Difference: MBA vs EMBA

While both MBA and Executive MBA (EMBA) programs offer advanced education in business administration, they cater to different audiences, formats, and career objectives. MBA programs are ideal for early- to mid-career professionals seeking a comprehensive business education, while EMBA programs are tailored for experienced executives looking to enhance their leadership skills and advance their careers while continuing to work full-time.

The distinction between MBA and EMBA programs also lies in their target demographic. EMBA programs are tailored for seasoned professionals who have already attained managerial or leadership roles. Consequently, EMBA students are generally older than their counterparts in conventional MBA programs. This difference in target audience also influences the expectations regarding professional work experience for applicants to each program. EMBA programs stipulate a minimum of two years of professional experience as part of their admissions criteria, ensuring candidates possess a solid understanding of the professional realm and their potential roles within it. While MBA programs may not explicitly state such a requirement, they anticipate candidates to present minimum graduate-level educational experience, not mandatorily in the field of business. Both programs have differences in credit requirements for completion.

Master of Business Administration (MBA) (2 years)

This program consists of 64 credit hours and 20 courses, along with an internship/project. This program includes GED courses, business core courses, integrated (capstone) courses, and a major. The standard minimum duration of the program is 2 years. Students gain a higher level of expertise in the field of business by completing the program.

Why should you choose to study MBA at Uttara University?

Choosing to pursue an MBA program is a significant step toward advancing your career and leadership skills. Uttara University offers several advantages for MBA students that make it a strong contender for your choice. Here are some reasons why you should consider studying for an MBA at Uttara University:

Comprehensive OBE-based MBA Curriculum:

Uttara University’s MBA program is designed to provide a well-rounded education in business administration. The OBE-based curriculum covers essential areas like marketing, finance, human resources, and accounting, equipping students with the knowledge and skills needed to thrive in a dynamic business environment.

Experienced Faculty:

The MBA program is taught by experienced faculty members who have strong academic backgrounds and practical industry experience. Their expertise ensures that students not only learn theoretical concepts but also gain insights into how those concepts apply in real-world business scenarios.

Flexible Learning Options:

Uttara University understands the diverse needs of students, especially those who may be working professionals. The university offers flexible class schedules, including evening and weekend classes, allowing students to balance their work, personal life, and education seamlessly.

Focus on Practical Learning:

The MBA program emphasizes practical learning through case studies, group assignments, and internships. This hands-on approach helps students develop problem-solving skills, critical thinking, and leadership abilities, which are crucial for success in the business world.

Strong Industry Connections:

Uttara University has established strong ties with various industries and corporations, which can be highly beneficial for MBA students. These connections facilitate internships, workshops, and job placement opportunities, giving students exposure to the corporate world.

Affordable and Accessible:

The MBA program at Uttara University is competitively priced compared to many other private universities in Bangladesh, making it an attractive option for students seeking a high-quality education at a reasonable cost. Additionally, the university offers scholarships and financial aid to deserving students, further lowering the financial burden.

Networking Opportunities:

An MBA is as much about building connections as it is about gaining knowledge. Uttara University provides students with opportunities to network through events, seminars, and collaborations with professionals and industry experts. This network can be invaluable for career growth and entrepreneurship.

Career Support and Placement:

The university’s career services team actively supports MBA students by organizing career fairs and skill-building workshops, as well as providing guidance for job interviews and career planning. Uttara University has a good track record of MBA graduates securing placements in reputable companies.

Conducive Learning Environment:

The university offers a conducive and collaborative learning environment. With modern classrooms, a well-equipped library, and access to online resources, MBA students can stay up-to-date with the latest developments in business and management.

By choosing Uttara University for your MBA, you will gain access to a solid academic foundation, practical business skills, and an extensive network that can help you achieve your career goals. It is a well-rounded choice for both aspiring professionals and experienced individuals looking to advance their careers.

Marks Distribution

Particulars Marks
Class Attendance + Class Performance 5%
Class Test + Assignment 10%
Mid Term Examination 25%
Semester Final Examination 50%
Viva Voce 10%
Total 100%

Bachelor of Business Administration (BBA)

Structure of the Curriculum

a) Duration of the program: Years: 04 Semester: 08

b) Total Class Weeks in a Year: 28 Weeks in a Year / 14 Weeks in a Semester

c) Minimum CGPA requirements for graduation: CGPA 2.5

d) Maximum Academic Year of Completion: (4+3) 7 Years

e) Admission Requirements: As per UGC rule, a student can be admitted into a BBA program if s/he has obtained a minimum GPA of 2.50 at both SSC and HSC levels separately; or, a student with a GPA of 2.0 at either level must have a total 6.0 points in combination. Admission tests are arranged by the School/Department or the university. The subject areas of the admission test include language & communication, mathematics, analytical ability,

f) Category of Courses:

Sl. No. Courses No. of Courses Credits Time Required
1. General Education (GED) 13 39
2. Business Core 24 72
3. Elective/Major or Concentration (Each Major) 4 12 4 Years
3. Free Elective /Minor 2 6
4. Capstone 1 3
5. Non-credit compulsory 1
6. Viva (each year @ 1 credit) 4
7. Internship/Project 4
Total 45

Master of Business Administration (MBA) (2 years)

Structure of the Curriculum

a) Duration of the program: Years: 02 Semester: 04

b) Total Class Weeks in a Year: 28 Weeks in a Year / 14 Weeks in a Semester

c) Minimum CGPA requirements for graduation: CGPA 2.5

d) Maximum Academic Year of Completion: (2+2) 4 Years

e) Admission Requirements: A candidate must have completed three (3) years of Bachelor's degree from any reputed University or Colleges of home and abroad or two (2) years of Bachelor's degree with two (2) years of work experience. Admission tests are arranged by the School or Department or the University. The subject areas of the admission test include language, communication, mathematics, and analytical ability.

f) Category of Courses:

Sl. No. Courses No. of Courses Credits Time Required
1. General Education (GED) 3 9 2 Years
2. Business Core 12 36
3. Elective/Major or Concentration (Each Major) 4 12
4. Capstone 1 3
5. Internship/Project 4
Total 20 64

Executive Master of Business Administration (EMBA)

Structure of the Curriculum

a) Duration of the program: Years: 1.5 Semester: 03

b) Total Class Weeks in a Year: 28 Weeks in a Year / 14 Weeks in a Semester

c) Minimum CGPA requirements for graduation: CGPA 2.5

d) Maximum Academic Year of Completion: (1.5+2.5) 4 Years

e) Admission Requirements: A candidate must have completed either 16 years of schooling with at least two (2) years of work experience at the executive level or 14 years of schooling with at least four (4) years of work experience. Admission tests are arranged by the School or Department or the University. The subject areas of the admission test include language, communication, mathematics, and analytical ability.

f) Category of Courses:

Sl. No. Courses No. of Courses Credits Time Required
1. General Education (GED) 2 6 1 Year 6 Months
2. Business Core 9 27
3. Elective/Major or Concentration (Each Major) 4 12
4. Capstone 1 3
5. Project 4
Total 16 52

Hotline: 01872607360-69

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Courses of Bachelor of Business Administration (BBA)

Detailed Information on Core and Elective Courses
General Education Courses
Course Code Course Title Credits
ENG0231112 Basic English 2
ENG0231117 Sessional of Basic English 1
MAT0541113 Basic Mathematics 3
HIS0222114 History of the Emergence of Bangladesh 3
CSE0611116 Computer Fundamentals 2
CSE0611116 Computer Fundamentals 2
CSE0611118 Sessional of Computer Fundamentals 1
BNG0232123 Bengali Language and Literature 3
ECO0311124 Microeconomics 3
ENG0231125 Advanced English 2
ENG0231127 Sessional of Advanced English 1
MAT0541126 Mathematics for Decision-Making 3
ECO0311213 Macroeconomics 3
STA0542214 Business Statistics-I 3
CSE0611216 Computer Application in Business 2
CSE0611218 Sessional of Computer Application in Business 1
HIS0222221 Bangladesh Studies 3
STA0542223 Business Statistics-II 3
Business Core Courses
Course Code Course Title Credits
BUS0410111 Introduction to Business 3
ACN0411115 Principles of Accounting 3
FIN0412121 Principles of Finance 3
MGT0413122 Principles of Management 3
BUS0415211 Business Communication 2
BUS0415217 Sessional of Business Communication 1
MKT0414212 Principles of Marketing 3
ACN0411215 Intermediate Accounting 3
MGT0413222 Organizational Behavior 3
FIN0412224 Financial Management 3
BUS0410225 Legal Environment of Business 3
MKT0414226 Marketing Management 3
BUS0410311 Entrepreneurship Development/td> 3
FIN0412312 Banking and Insurance 3
ACN0411313 Cost and Management Accounting 3
HRM0413314 Human Resource Management 3
MIS0418315 Management Information System 3
MKT0414316 Supply Chain Management 3
MIS0418321 E-Business 3
ACN0411322 Auditing and Taxation 3
MIS0418323 Technology and Innovations Management 3
FIN0412324 Project Management 3
BUS0410411 Business Research Methods 3
MGT0413412 Production and Operations Management 3
BUS0410421 Business Ethics 3
MGT0413422 Strategic Management 3
VIV0410129 VIVA-VOCE 1
VIV0410229 VIVA-VOCE 1
VIV0410329 VIVA-VOCE 1
VIV0410429 VIVA-VOCE 1
INT0410438 / PRJ0410439 Internship /Project 4
Non-credit compulsory
Course Code Course Title Credits
PSE0031423 Professional Skills Enhancement
Accounting Major Courses
Course Code Course Title Credits
ACN0411431 Advanced Financial Accounting 3
ACN0411432 Advanced Cost and Management Accounting 3
ACN0411433 Advanced Audit and Assurance 3
ACN0411434 Advanced Taxation 3
ACN0411435 Forensic Accounting 2
ACN0411436 Contemporary Issues in Accounting 1
ACN0411437 Accounting in Public Sector and Non-Government Organizations (NGOs) 3
Finance Major Courses
Course Code Course Title Credits
FIN0412431 Investment Analysis and Portfolio Management 3
FIN0412432 Bank Management 3
FIN0412433 Capital Budgeting 3
FIN0412434 Financial Markets and Institutions 3
FIN0412435 Corporate Finance 2
FIN0412436 Public Finance 3
FIN0412437 International Financial Management 3
Human Resource Management (HRM) Major Courses
Course Code Course Title Credits
HRM0413431 Human Resource Planning 3
HRM0413432 Industrial Relations and Labor Law 3
HRM0413433 Compensation Management 3
HRM0413434 Training and Development 3
HRM0413435 HR Audit and Compliance 2
HRM0413436 Conflict and Negotiation 3
HRM0413437 Performance and Reward System 3
HRM0413438 Organization Structure and Design 3
Marketing Major Courses
Course Code Course Title Credits
MKT0414431 Consumer Behavior 3
MKT0414432 Marketing Research 3
MKT0414433 Promotional Management and Strategy 3
MKT0414434 Services Marketing 3
MKT0414435 Export-Import Management 2
MKT0414436 Customer Relationship Management 3
MKT0414437 Marketing Analytics 3
MKT0414438 Digital Marketing 3
Management Information System (MIS) Major Courses
Course Code Course Title Credits
MIS0418431 Data Communication & Networking 3
MIS0418432 Database Management Systems 3
MIS0418433 Web Design and Development 3
MIS0418435 Data Analytics 3
MIS0418436 Networking and Operating System 2
MIS0418437 Cyber Security and Maintenance 3
MKT0414438 Digital Marketing 3
Semester-wise Course Distribution
Title Details
Course Distribution View

Master of Business Administration (MBA) (2 years)

General Education Courses
Course Code Course Title Credits
MAT0541513 Business Mathematics 3
STA0542514 Business Statistics 1
ECO0311522 Economics 3
Business Core Courses
Course Code Course Title Credits
ACN0411512 Principles of Accounting 3
FIN0412523 Principles of Finance 1
BUS0415525 Business Communication 3
MKT0414511 Principles of Marketing 3
MGT0413521 Management and Organizational Behavior 3
FIN0412612 Financial Management 3
MKT0414614 Marketing Management 3
ACN0411611 Cost and Management Accounting 3
HRM0413613 Human Resource Management 3
MIS0418515 Fundamentals of MIS 3
MGT0413524 Production and Operations Management 3
BUS0410615 International Business Management 3
INT0410638? / PRJ0410639 Internship /Project 4
Capstone Course
Course Code Course Title Credits
MGT0413621 Strategic Management 3
Accounting Major Courses
Course Code Course Title Credits
ACN0411631 Advanced Audit and Assurance 3
ACN0411632 Advanced Taxation 3
ACN0411633 Corporate Reporting 3
ACN0411634 Forensic Accounting 3
ACN0411635 Strategic Management Accounting 3
ACN0411636 Contemporary Issues in Accounting 3
ACN0411637 Accounting in Public Sector and Non-Government Organizations (NGOs) 3
Finance Major Courses
Course Code Course Title Credits
FIN0412631 Investment Analysis and Portfolio Management 3
FIN0412632 Financial Markets and Institutions 3
FIN0412633 Corporate Finance 3
FIN0412634 Working Capital Management 3
FIN0412635 Financial Analysis and Control 3
FIN0412636 Public Finance 3
FIN0412637 International Financial Management 3
Human Resource Management (HRM) Major Courses
Course Code Course Title Credits
HRM0413631 Industrial Relations and Labor Law 3
HRM0413632 Compensation Management 3
HRM0413633 HR Audit and Compliance 3
HRM0413634 Conflict and Negotiation 3
HRM0413635 Performance and Reward System 3
HRM0413636 Organization Structure and Design 3
HRM0413637 Strategic Human Resource Management 3
HRM0413638 Change Management and HR Intervention 3
Marketing Major Courses
Course Code Course Title Credits
MKT0414631 Consumer Behavior 3
MKT0414632 Promotional Management and Strategy 3
MKT0414633 Export-Import Management 3
MKT0414634 Retail Management 3
MKT0414635 Customer Relationship Management 3
MKT0414636 Marketing Analytics 3
MKT0414637 Brand Management 3
MKT0414638 Digital Marketing 3
Management Information System (MIS) Major Courses
Course Code Course Title Credits
MIS0418631 Data Communication 3
MIS0418632 Web Design and Development 3
MIS0418633 System Analysis and Business Modelling 3
MIS0418634 Artificial Intelligence 3
MIS0418636 Data Analytics 3
MIS0418637 Cyber Security and Maintenance 3
MKT0414638 Digital Marketing 3
Semester-wise Course Distribution
Title Details
Course Distribution View

Executive Master of Business Administration (EMBA)

General Education Courses
Course Code Course Title Credits
STA0542514 Business Statistics 1
ECO0311522 Economics 3
Business Core Courses
Course Code Course Title Credits
FIN0412523 Principles of Finance 1
BUS0415525 Business Communication 3
MGT0413521 Management and Organizational Behavior 3
FIN0412612 Financial Management 3
MKT0414614 Marketing Management 3
ACN0411611 Cost and Management Accounting 3
HRM0413613 Human Resource Management 3
MGT0413524 Production and Operations Management 3
BUS0410615 International Business Management 3
PRJ0410639 Project 4
Capstone Course
Course Code Course Title Credits
MGT0413621 Strategic Management 3
Accounting Major Courses
Course Code Course Title Credits
ACN0411631 Advanced Audit and Assurance 3
ACN0411632 Advanced Taxation 3
ACN0411633 Corporate Reporting 3
ACN0411634 Forensic Accounting 3
ACN0411635 Strategic Management Accounting 3
ACN0411636 Contemporary Issues in Accounting 3
ACN0411637 Accounting in Public Sector and Non-Government Organizations (NGOs) 3
Finance Major Courses
Course Code Course Title Credits
FIN0412631 Investment Analysis and Portfolio Management 3
FIN0412632 Financial Markets and Institutions 3
FIN0412633 Corporate Finance 3
FIN0412634 Working Capital Management 3
FIN0412635 Financial Analysis and Control 3
FIN0412636 Public Finance 3
FIN0412637 International Financial Management 3
Human Resource Management (HRM) Major Courses
Course Code Course Title Credits
HRM0413631 Industrial Relations and Labor Law 3
HRM0413632 Compensation Management 3
HRM0413633 HR Audit and Compliance 3
HRM0413634 Conflict and Negotiation 3
HRM0413635 Performance and Reward System 3
HRM0413636 Organization Structure and Design 3
HRM0413637 Strategic Human Resource Management 3
HRM0413638 Change Management and HR Intervention 3
Marketing Major Courses
Course Code Course Title Credits
MKT0414631 Consumer Behavior 3
MKT0414632 Promotional Management and Strategy 3
MKT0414633 Export-Import Management 3
MKT0414634 Retail Management 3
MKT0414635 Customer Relationship Management 3
MKT0414636 Marketing Analytics 3
MKT0414637 Brand Management 3
MKT0414638 Digital Marketing 3
Management Information System (MIS) Major Courses
Course Code Course Title Credits
MIS0418631 Data Communication 3
MIS0418632 Web Design and Development 3
MIS0418633 System Analysis and Business Modelling 3
MIS0418634 Artificial Intelligence 3
MIS0418636 Data Analytics 3
MIS0418637 Cyber Security and Maintenance 3
MKT0414638 Digital Marketing 3
Semester-wise Course Distribution
Title Details
Course Distribution View

Research Projects

Sl No. Project title Project ID Session/ Year Name of the Faculty Member Designation Status (Completed/ Ongoing)
1 Impact of Internal Environmental Factors on Private Commercial Banks’ Performance in Bangladesh P-24(CRT 2019) 2019-20 Nusrat Jahan Assistant Professor Completed
2 Human Resource Competency in the Bangladeshi Banking Sector: A Cross-sectional Study P-1/SoB-1/CRT 2023 2023-2024 Rashed Mahmud Shakil Assistant Professor Ongoing
3 Impact of Intrinsic and Extrinsic Motivation on Academic Performance of the Students at Private Universities of Bangladesh P-3/SoB-3/CRT 2023 Dr. Serena Aktar Assistant Professor Ongoing
4 The Influence of Corporate Governance on Corruption Disclosure in the Financial Sector: An Empirical Study P-10 (CRT 2020) 2022-2023 Mohammad Sharif Hossain Assistant Professor Completed
5 Developing an Integrative Customer Satisfaction Model: An Application of Customer Experience in Bangladesh E-Banking Services P-36/SoB-6/CRT 2023 2023-2024 Dr. Md. Golam Morshed Assistant Professor Ongoing
6 Anticipating the Financial Distress of Textile Industry in Bangladesh: An Empirical Analysis on Listed Companies in Dhaka Stock Exchange (DSE) N/A (1st session of CRT, UU) 2018-2019 Sonia Rezina Assistant Professor Completed
7 Impact of Internal Environmental Factors on Private Commercial Banks’ Performance in Bangladesh P-24 (CRT 2019) 2019-2020 Sonia Rezina Assistant Professor Completed
8 Impact of TQM on Organizational Performance of the RMG Sector in Bangladesh P-2 (CRT 2019) 2019-2020 Sonia Rezina Assistant Professor Completed
9 Anti-Smoking Role of Unmarried Female Students through Spousal Selection Behavior P-8/BS-2/CRT 2019 2019-2020 Dr. ASM Shahabuddin Professor Completed
10 Anti-Smoking Role of Unmarried Female Students through Spousal Selection Behavior P-8/BS-2/CRT 2019 2019-2020 Dr. Soeb Md. Shoayeb Noman Assistant Professor Completed
11 Impact of TQM on Organizational Performance of the RMG Sector in Bangladesh P-2 (CRT 2019) 2019-2020 Afrida Akhter Tithi Senior Lecturer Completed
12 Impact of TQM on Organizational Performance of the RMG Sector in Bangladesh P-2 (CRT 2019) 2019-2020 Farhana Mitu Assistant Professor Completed

Resources

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Co-curricular Clubs

Business Club

The Uttara University Business Club provides a platform that enables our youth, the future leaders, to prepare for their professional careers. The club organizes frequent career development events, workshops, seminars, and competitions that broaden their horizon of knowledge and help them sharpen their interpersonal, leadership, and networking skills to a great extent.

Departmental Committees

  • Program Self Assessment Committee
  • Exam Committee
  • Question Moderation Committee
  • Credit Transfer Assessment Committee

The Innovation and Incubation Lab (IIL)

The Innovation and Incubation Lab (IIL) under Support Actions for Self-Employment Endeavours (SEE) at the School of Business of Uttara Universityserves as a hub for fostering collaboration with industry, a platform for nurturing new ideas, conducting research, and supporting entrepreneurs in pursuing innovative solutions. The establishment of the “Innovation and Incubation Lab (IIL)” radically differs by its primary focus on demonstrating our graduate entrepreneurs as role models for current students. Thus, potential student entrepreneurs can benefit from direct, practical mentoring support offered by these successful entrepreneurs.

Aims and Objectives
  • To increase the percentage of existing students with entrepreneurial intentions.
  • To connect the potential student entrepreneurs to real-life entrepreneurs.
  • To engage existing students in gaining valuable experiences that are instrumental for pursuing an entrepreneurial career in the future.
  • To establish industry-academia connections and partnerships to stimulate the entrepreneurial spirit among the existing students.
  • To create collaborative research opportunities with young leading entrepreneurs.
Activities
  • Arrange skill development workshops and seminars.
  • Offers entrepreneurial workshops and virtual platforms for startup consultancy.
  • Come up with event-specific publications having entrepreneurial content.
  • Arranges colloquiums/discussion sessions on published/ongoing research papers on Entrepreneurship by the UU faculty members and students.
  • Showcases the track record of both the current student entrepreneurs and graduate entrepreneurs of UU to inspire the existing students.

Highlights of notable alumni and their achievements

1. Suman Chandra Das

Suman Chandra Das earned his BBA (Batch 19th), majoring in finance, from the Department of Business Administration, the School of Business at Uttara University. In 2013, he was a regular student in Batch 19. He received the Dean's Award and the Summa Cum Laude Award. He was an incredibly sincere student. He received a scholarship from Uttara University during the admissions period, saving him 40% on his tuition. He fully managed his tuition costs using his scholarship money in addition to engaging in activities like home tuition and coaching classes. Now, he is working as an assistant director of the Bangladesh Bank. The competition attracted approximately 1.5 thousand job seekers. Finally, he stands in the 78th position. He is just planning to receive another MBA degree from abroad and is looking forward to doing a PhD on a business-related topic.

2. Jamil Hossein

Jamil Hussein earned his MBA in 2018 (32nd Batch) with a marketing concentration, and he completed his BBA in 2013 with a major in finance from Uttara University’s School of Business. He passed the exams for both his secondary school diploma and his HSC from Major General Mahmudul Hasan College and his SSC from BB Government Boys High School in 2008 and 2006, respectively. His notable professional accomplishments include being named “Best Regional Sales Manager 2021”. He currently holds the position of Regional Sales Manager at Walton Hi-Tech Industries PLC.

3. Rakebul Hasan

Rakebul Hasan received his BBA (36th batch) with a major in marketing from the Department of Business Administration at the School of Business at Uttara University in 2018. He passed HSC in 2014 and SSC in 2012. The Uttara University administration provided him with completely free educational assistance. He was given the esteemed Dean’s Award for academic achievement. He served as co-chairman of the Uttara University Debate Club, university ambassador for the Hult Prize Foundation, campus ambassador for Workforce Skill Development (WSDA), New Zealand, ambassador for Uttara University, senior advisor for the social service club, senior advisor for the blood donors club, and the mission save Bangladesh sourcing and distribution lead. He won the award for best performer at the cultural events of the International Youth Summit and the Cultural Club. Rekebul Hasan began his career in 2019 as Strategic Business Unit Lead at Sheba. Xyz, then as Sr. Executive at Aleshamart.Com in 2021, and finally as Area Sales Manager at T.K. Group in 2021. Now, he is working at the City Bank as an assistant manager as of November 2022.

4. Mst. Tasmeri Jahan Mala

Mst. Tasmeri Jahan Mala graduated with honors from the Department of Business Administration, School of Business, Uttara University, with a BBA (27th Batch) in 2015 and an MBA (40th Batch) in 2018. She received his SSC in 2008 from Pirganj Banik Government Girl’s High School and HSC in 2010 from Pirganj Government College. She volunteered at Uttara University Business Club (Mirpur Campus), received a certificate from VC for completing a short course on Social Business organized by Yunus Center and Uttara University, received a certificate from Uttara University Business Club for computer literacy, and received a certificate from Bangladesh Technical Education Board for National Skill Standard Basic Course (Computer Office Application). She won first place in the case competition held by the Uttara University Business Club, second place in the quiz competition held by the club, first place in the scientific instrument invention competition held by Jatiyo Shishu Puroshkar Protijogita, first place in the fast pronunciation competition held by the club, first place in the essay competition held by the club, and first place in the essay competition held by the annual school sports and quiz competition. She received the Summa Cum Laude Award and the Pro-Vice Chancellor’s Medal at Uttara University’s Fifth Convocation in 2017. Upon receiving the Gov. Junior Scholarship for her outstanding academic performance in Class 8. She received a Prothom Alo Award for Outstanding SSC Results. Presently, she is working at Renata Limited as a Senior Officer (Operation Services Division). She started her career as a Freelancer.

5. S. M. Abu Saleh

S. M. Abu Saleh earned his MBA with a major in HRM and Finance in 2014. He completed his BBA (Batch 12th) with a major in Human Resource Management from the Department of Business Administration, School of Business, Uttara University in 2010. He started his career as HR Operations Manager at Lafarge Holcim Bangladesh Limited on December 8, 2010 (joining date as an intern) to Continuing. He achieved the Trustee Board Award and achieved the Summa Cum Laude Award.

6. Topu Rayhan

Topu Rayhan received his BBA (35th batch) in 2018 from the Department of Business Administration, School of Business, Uttara University, with a major in Human Resource Management. He completed his HSC from Adamjee Cantonment College and SSC from Gawair Adarsha High School in 2012 and 2010, respectively. He served as an ambassador at Uttara University’s School of Business, volunteered at Convocation, and was a member of the Uttara University Cultural Club. He was one, out of 52 HR professionals chosen to attend the BSHRM’s “International HR Conference 22”. He began his career as an executive in the human resources department at Ahmed Food Products (Pvt.) Ltd. Now, he is a senior executive in HR for the Meghna Group of Industries.

Alumni networking events and opportunities for engagement with current students

The "Alumni Connect-1" at the School of Business (SoB) campus was held on February 3, 2023 (Friday). At this event, current students of the school could avail themselves of an excellent opportunity to interact with the alumni for networking and increase their prospects of employability. The alumni shared their experiences and views on the development of the school and their success stories inspired and motivated the students to a great extent. This important event has been graced by the kind presence of the honorable Pro-Vice-Chancellor of the University as the Chief Guest.

Staff of the Department of Business Administration

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Md Mahmud Hasan

Section Officer

BSc, Uttara University

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Main Campus

Holding 77, Beribadh Road, Turag, Uttara, Dhaka 1230, Bangladesh
Phone: 8932325, 8932541
Mobile: +8801777-641332
Web: www.uttarauniversity.edu.bd


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