UU Journal of Business, Arts and Social Sciences is an annual academic journal published by Uttara University. The journal provides a platform for researchers and scholars to share their original research, reviews, and case studies in the fields of business, arts, and social sciences. The journal is committed to publishing high-quality research that contributes to the advancement of knowledge in these fields.

The UU Journal of Business, Arts and Social Sciences publishes original research, reviews, and case studies on a wide range of topics related to business, arts, and social sciences. The scope of the journal includes, but is not limited to, the following topics: business administration, economics, finance, marketing, accounting, management, organizational behavior, international business, entrepreneurship, human resource management, art history, visual arts, performing arts, literature, language, applied linguistics, philosophy, history, anthropology, sociology, political science, and psychology.

The processing time for submissions to the UU Journal of Business, Arts and Social Sciences is typically 6-8 weeks from the date of submission. However, the processing time may vary depending on the volume of submissions and the availability of reviewers.

The UU Journal of Business, Arts and Social Sciences follows a rigorous double-blind peer-review process to ensure the quality and validity of the articles published in the journal. All submitted articles undergo an initial editorial review, and then they are sent to at least two external reviewers who are experts in the relevant field. Based on the feedback from the reviewers, the editor-in-chief makes a decision on whether to accept, reject, or request revisions to the article.

The editorial board of the UU Journal of Business, Arts and Social Sciences consists of distinguished scholars and researchers from various academic disciplines. The editor-in-chief of the journal is Professor Haspia Bashirullah, Dean, School of Arts and Social Sciences,, who is a professor of English at Uttara University. The editorial board members are responsible for providing guidance and support to the editor-in-chief and the editorial team to ensure the quality and relevance of the articles published in the journal.

Chief Editor
Prof. Haspia Bashirullah, Dean, School of Arts and Social Science, Uttara University, Dhaka, Bangladesh.

Associate Editor
Dr. Md. Masudul Hasan, Associate Professor, Department of English, Uttara University, Dhaka, Bangladesh.

Executive Editors

• Md. Jahangir Ali, Associate Professor, Department of Physical Education, Uttara University, Dhaka, Bangladesh
• Ms. Dulali Rani Saha, Assistant Professor, Department of Education, Uttara University, Dhaka, Bangladesh
• Md. Samzir Ahmed, Assistant Professor, Department of Bangla, Uttara University, Dhaka, Bangladesh
• Dr. Soeb Md.Shoayeb Noman, Associate Professor, Department of Business Administration, Uttara University

Members

1. Professor Dr. Hamdan Bin Said, Department of Educational Foundation, Universiti Technology Malaysia (UTM)
2. Professor Dr. Mariam Begum, Institute of Education and Research, Dhaka University
3. Professor Dr. Nasim Reza, Department of Physical Education and Sprots Science, Jessore University of Science and Technology
4. Professor Dr. Muhammad Mahboob Ali, Dhaka School of Economics (Constituent Institute of Dhaka University)
5. Professor Dr. Md. Abdur Rashid, Department of Islamic Studies, Dhaka University
6. Prof. Dr. ASM Shahabuddin, Dean School of Business, Uttara University, Uttara, Dhaka, Bangladesh
7. Dr. Md. Abul Kalam Patwarey, Chairman, Department of Islamic Studies, Uttara University

The UU Journal of Business, Arts and Social Sciences has an advisory board consisting of renowned scholars and researchers from different parts of the world. The advisory board provides guidance and support to the editorial board in terms of editorial policies, selection of reviewers, and quality assurance.

Prof. Dr. Eaysmin Ara Lekha
Vice-Chancellor, Uttara University, Uttara, Dhaka, Bangladesh.

Prof. Momtaz Begum, Treasurer
Uttara University, Dhaka, Bangladesh.

Professor Faez Mohammed Serajul Haque

The UU Journal of Business, Arts and Social Sciences follows a strict code of ethics to ensure the integrity and quality of the articles published in the journal. The code of ethics includes guidelines on plagiarism, authorship, conflicts of interest, and data fabrication and falsification. All authors, reviewers, and editors are expected to adhere to the code of ethics of the journal.

The UU Journal of Business, Arts and Social Sciences holds the copyright to all articles published in the journal. Authors retain the right to use their own articles for non-commercial purposes. Any commercial use of the articles published in the journal requires the permission of the journal's editorial team.

The ISSN for the UU Journal of Business, Arts and Social Sciences:

ISSN (Print) 2959-9024
ISSN (Online) 2959-9032

Authors are invited to submit their original research, reviews, and case studies to the UU Journal of Business, Arts and Social Sciences. All submissions must be original and not previously published or under consideration for publication elsewhere. The manuscript should be written in English and Bangla and follow the journal's formatting guidelines. The submission should include an abstract, keywords, and a cover letter indicating the originality of the work and the author's contact information.

The Guidelines for submission to (UUJBAS) are:
As part of the submission process, authors must check off their submission's compliance with all of the following items, and submissions may be returned to authors who do not adhere to these guidelines.

• The reference system is the American Psychological Association (APA) 7th edition.
• Submissions should be typed double-spaced in their entirety, written in 12-point type Times New Roman, and with 1.5 cm margins.
• A full-length article should preferably be between 3000 and 6,000 words and should not exceed 30 pages, including the abstracts, tables, maps, appendices, works cited, etc. The length of a book review should be around 1000-1500 words.
• The author’s name, institutional affiliation, and mailing address (email and postal) should be given on a separate cover page with the manuscript to facilitate blind reviewing. Authors are requested to send a brief biography (100 words maximum) on a separate sheet. Manuscripts need to cite updated and recent sources.

UUJBAS follows a double-blind peer-review process. Manuscripts deemed suitable for publication are usually sent to reviewers. The Author must ensure that when a manuscript is submitted to UUJBAS, the manuscript must be an original work. The Author should check the manuscript for possible plagiarism using any program such as Turnitin or any other software before submitting the manuscripts to the UUJBAS Editorial Office. Manuscripts submitted for review must not have been published previously or submitted elsewhere. Manuscripts should be submitted to the Associate Editor, Journal of Business, Arts and Social Sciences, Uttara University at [email protected].

The UU Journal of Business, Arts and Social Sciences relies on the expertise of external reviewers to ensure the quality and validity of the articles published in the journal.